http://bibagogo.com

The company, called ISISunders, is not your ordinary juvenile fashion and accessory creation company. ISISunders, designs and produces practical fashion and protective personal wear for women and babies. They design and produce items that will make life easier through fashion. The first creative and practical baby and toddler product launched by ISISunders is the all-in-one roll and go bibagogo®. Truly an everyday necessity for babies and toddlers to wear with a twist of practical fashion. The creation of the award winning Bibagogo incorporates the cooperative triads of efforts of creative ideas, talents and execution It is Father-inspired, designed (and co-owned) by a high-end women’s couture fashion designer and co-owned by a mom entrepreneur.

Kathleen: design, research & production

Kathleen has years of experience and knowledge with textiles and design. As a graduate of the University of Alberta, Kathleen pursued design in ready-to-wear, costuming and couture. Kathleen’s drive to personalize fashion and customize design has successfully impacted the development of the products that ISISunders offers. Read more of Kathleen’s design accomplishments and experience on her website at todoruk.com

Designer tips by Kathleen Todoruk Feature by Edmonton Journal

CATHERINE: sales, marketing & public relations

Catherine is a former early childhood teacher and now a busy mom to Baby Kate and ISISunders. Catherine has years of sales experience working in the field of medical pharmaceuticals. Being a mom, and her experiences working with children, families, health care professionals and retail sales has assisted in the creation of ISISunders and its products.

City and Baby Introduction of Catherine Finlayson Catherine Finlayson, Mom behind the Bibagogo by Kabongo

FIERCE MEO Nomination Video

Fierce Awards 2011: Awarded Nominee’s Choice

BABY KATE: experimentation, analysis & “spokesbaby”

Baby Kate has been subjected to testing every bib and disposable plus cloth diaper on the market! Every product that ISISunders develops has been put under Kate’s finicky scrutiny. Many of Kate’s baby-friends have been involved with the critical review process of ISISunders’ baby necessities product line.

PRACTICAL DADDY: inspirer, critic

The Bibagogo’s great roll & go practical design was the ‘brain-child’ of a new father who could not stand the bottomless pit of the baby bag when asked to get something for his baby. Perplexed and overwhelmed when out and about with child in tow, he cursed that the baby feeding spoon always seemed to be missing in some tucked away corner of the damn baby bag or forgotten about all together. The bib was always squished at the bottom of the baby bag and left dirty from the previous trip out. The baby facecloths and wipes were in separate baggies lost amongst the crushed cereal bits. One day, in exasperation, this daddy threw up his hands and said, ‘why can’t this be all together ?’ so I can take it in my back pocket and carry the ‘kid’! Presto, the Bibagogo!